5 Benefits of Corporate Gift Giving

You know that mood boost you get when you give or receive a gift? In the workplace, whether to clientele or staff, this same mood boost applies, but with added benefits that can help your business in more ways than you probably realise. 

If you want to strengthen relationships within your team, boost sales, increase brand awareness and motivate your employees, then read ahead to find out why corporate gifting is important. 

Motivate Employees

Staff gifts are a great way to show appreciation to your employees, to let them know that you notice and value their efforts, and that you couldn’t do it without them. Whether it’s to acknowledge a staff members career milestone, or to celebrate a collective company-wide achievement, the simple act of giving a gift fuels an employee’s motivation to keep doing their best, strengthens the bond between employers and employees, increases productivity, and contributes to a more positive workplace environment. 

Marketing & Brand Awareness

Give something useful and tangible, and you have a gift and marketing tool in one! Find or create a tastefully branded gift that your client will use, and you’ve got yourself a clever marketing tool that will be appreciated, while distributing your name and logo to prospective and repeat customers.  

Choosing a gift that is ultimately shareable also increases the chances of your recipient telling a friend or posting about it on social media.

Maintain Customer Loyalty

Acknowledging a customer by sending a thank you gift shows them that you value their loyalty to your business, which encourages them to remain loyal into the future. A gift that will be used and seen often helps to keep your business front of mind. 

Bridge The Gap 

The gesture of a gift is so meaningful when you can’t be there in person. Whether it’s for your staff members who are based remotely, or your clients who you’re meeting with via Zoom instead of in the office, sending a thank you gift will help bridge the physical gap, to show them you appreciate their understanding and willingness to evolve with the current climate. 

Strengthen Relationships 

Show your team members that they’re not just another cog in the machine, and show your customers that you value and appreciate their business. Giving a gift strengthens your bond and creates loyalty between you and your staff and clients, both of which are crucial to your success. 

A corporate gift doesn’t have to be extravagant or expensive, but if it’s useful, thoughtful and tailored to the recipient, it will go a long way toward maintaining & strengthening your business relationships. Benefiting both customers and employees, it will show that you recognise and appreciate their business, loyalty & efforts. So, get gifting! 

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